Art Direction
Photo Editing


Art direction for a brand partnership campaign between Coca-Cola & Panda Express 

At Dedica Group, I was tasked with developing one of three art directions that was going to be pitched for a Coca-Cola & Panda Express partnership campaign. The art direction I did focused on combining classic Coca-Cola & Panda Express symbolism with photography.

I created an icon for this direction that plays with negative space - showing Panda Express's panda hugging the Coca-Cola bottle. 


I combined the 2 brands' identity by creating a simple imagery of panda holding onto a bamboo tree - which is the Coca-Cola's iconic dynamic ribbon. The combination is simple yet adorable and iconic - you can see both brands in the lockup.


Example Poster Application

Photography exploration with the lockup

To expand upon the idea, I created another lockup with a Panda Express rice bowl with Coca-Cola's dynamic ribbon as the steam / fragrance of the rice. 


Photography exploration with the lockup

Selected Works

Femme International Film Festivalbrand identity / art direction

Senior Showcase 21'brand identity / art direction / website design

Smith Memorial Playgroundbrand identity / art direction

Late Bloomerbrand identity / packaging design

Lucidposter design / illustration

Amélie - mise-en-SCÈNEexperimental publication / art direction

Travestiesposter design / typography / animation

An Choi NYCresponsive website design / web developer

Fountainresponsive website design / UI&UX

Odili Donald Oditapublication design / art direction

Coca-Cola x Panda Expressart direction / photography editing

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